Dr.  Bruce Grimley

7Cs Coaching

7C's was developed as a coaching model after using NLP to model Bruce's own 10 years old coaching practice and in 2002 he published the original model under the title Sexy Variables when there were only 6 C's. (Grimley, 2002. Rapport Vol 57 Autumn pp5-7). A further "C" , (Communication), was added in the Summer of 2005 when Bruce wrote for the AC Bulletin (Grimley, 2005. Bulletin  for the Association for Coaching 2005, Issue 5, pp 2-4 ).

As Dr Bob Bates correctly points out in his excellent book; "The little book of Big Coaching models": 7C's is a model which emphasises coaching as a journey through which the coachee and coach need to demonstrate courage and creativity.
Many people remain stuck and not in a flow state because they don't know how to access their own states of courage and creativity (2 of the C's) to change and be different and not  because of some personality trait or genetic tendency.

The 7C's Meta Program questionnaire that helps coachee's discover what needs to change is called Alter Ego and you can read a bit about it in the high quality coaching journal The Listener, as well as take the questionnaire yourself free of charge at the bottom of this page.  My job as your coach is to facilitate, (make easy), your journey of change into a state of flow where you find yourself elegantly and effortlessly understanding how you can change your internal architecture to be who you need to do what you value.

Please contact me today to arrange a free chemistry check and start our journey together.
Achieving Lives is providing accredited coach training in 7C's through the International Association of Coaching Institutes, (ICI). We like to set the bar high and you can even do a Masters Degree with us.
The 7C's code of ethics can be downloaded here.